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Children and Advertising: A Global Challenge

Advertising dominates the mass media, like most of us, can see. Mass media does not only exist on television or print ads, or billboards. Information technology is all around us. The role this technology plays in mass media communication is also quite evident in modern life, where the impact of the changing environment seems quite evident. Particular to this observation in an ever-changing and evolving world is the impact the media and technology perpetuate on children who are a unique audience.

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